Those who create digital content have an uphill struggle on their hands to protect the premium copyrighted information they’ve created from being pirated online. The ever-increasing expansion of internet infrastructure on a worldwide scale and the emergence of online video streaming have combined to make the content owners’ quest of preventing digital piracy an even more difficult task. In order to steal and disseminate content that is protected by intellectual property rights, criminals make use of a wide variety of techniques and approaches. The following are some examples of procedures that are frequently used:
- Screen recording is made possible by a variety of readily available software apps on the internet. These tools give users the ability to record what is displayed on their mobile device or computer screen. Even though it is not against the law to download these applications, criminals frequently make use of them in order to illegally capture and distribute copyrighted video content from premium over-the-top (OTT) services such as Netflix. The quality of video streams is degraded as a result of these captures; nonetheless, because OTT content is in such great demand (many of its videos are adaptations of Hollywood blockbusters), there is a large demand for it in the market for illegal downloading and streaming.
- Pirates have resorted to utilising sophisticated software that obscures or removes forensic watermarks, which makes it more difficult to track down the original source of piracy. Watermark removal is one method that pirates have used. This pattern is becoming more apparent in the streaming of live sporting events. Even if content owners and law enforcement agencies get their hands on pirated video files, they won’t be able to do anything with them because video frames don’t have the appropriate forensic watermarking information.
- Renting is similar to leasing a copy of the original source for a limited length of time, but it does not have the permission of the owner of the copyright.
- Camcorder piracy: Camcorder piracy includes the act of recording any section of a motion picture on a personal computer, mobile device, or tablet, or even in a movie theatre using any form of recording device, such as a video camera, another mobile phone, or voice recorder. In most cases, pirates will utilise a video camera to record a recently released film when it is being shown on an OTT platform or in a theatre, and then they will upload the film on the internet within a few hours or sometimes even a few days. Filmmakers and distributors both stand to lose a significant amount of money as a result of these breaches. In rare instances, pirates are successful in gaining access to a movie before it has even been officially released, and they then upload it to websites that host pirated content.
- Pirates frequently produce duplicates of the content they steal from others. This practise is known as counterfeiting. Criminals go to great lengths to reproduce every facet of the original goods, including the packaging, the CDs, and the user manuals, so that the fake item seems to be as legitimate as possible to the human eye. These knockoff goods are frequently offered for sale at prices that are only a small fraction of what the genuine item would cost.
Because piracy is so widespread, particularly with premium material that is aired on OTT platforms and live broadcasts of music and athletic events, the entertainment industry spends billions of dollars each year trying to discover effective ways to stop it. multi drm solution is a direct answer to the transnational networks that are utilised by pirates.